Laptop at FA Cup fixture



Marketing and communications are essential if you want to enhance the profile of your league or club.

When you have a good marketing strategy and utilise as many means as possible to communicate with your stakeholders, you have a greater presence, create a better and bigger awareness of who you are and what you do and in doing so increase opportunities for your club, league and all those involved.

The number of people using social media continues to increase, which provides clubs with an excellent opportunity to communicate and engage with players, leagues and other clubs.

How often do you communicate with your local media? A presence in the media, whether it's online or in print, is a fantastic method of increasing your profile within the local community.

Marketing Tips

Retaining existing players, parents and volunteers is just as important as attracting new ones and should be an easier task. Think about what you can offer them and how you can keep them engaged and committed to the club throughout the season. Current members can also be a key means of promoting the club through word of mouth; try running bring a friend sessions or open days and one off events to stimulate interest. Many people are attracted to the social, fun side of club life so think about how you can improve this.

Local press, newsletters, posters and flyers can be a really easy and simple way to promote your club to the right audience. Local newspapers are often eager to hear from clubs about community work and youth projects so think about what you might be able to promote locally in this way. 

If you're running an event or are looking for new players, posters around the local area and giving flyers to local schools can be equally effective.

For many people, the first place they will now look for something is online and that applies to football clubs too! Does your club have a website, Facebook page or Twitter account? Does it give an accurate and appealing representation of your club? Are all the contact details up to date? 

It is definitely worthwhile to keep on top of your web presence. Teams and clubs have had great success using the internet to keep in contact with players and parents, share results, fixtures and photos and also attract new players and volunteers. If you haven't got a club Facebook or Twitter page consider setting one up


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