Amateur FA is seeking a Marketing and Communications Officer to lead, manage and develop the commercial, marketing and communications operation across the Amateur FA network and build and maintain appropriate partnerships to support the on-going development of Amateur FA.

Role: Marketing & Communications Officer

Contract Type: Permanent

Hours per week: Full Time (35 Hours Per Week)

Salary: £18,000- £20,000 per annum

Location: Amateur FA Offices with some travel across Greater London

Reports to: Football Development Officer

Key Accountabilities & Responsibilities

Marketing & Communications

• Lead and develop the Alliance’s Communications and Marketing Strategy to support the overall business objectives
• Maximise dissemination of message by exploring the purchase and / or build of a comprehensive database of all football-interested people in amateur football, working with The Football Association where appropriate
• To be responsible for the creation and delivery of an annual marketing and communications calendar
• Ensure all marketing activities are coordinated and in line with The Football Association’s marketing activities at national level
• To be responsible for all marketing communications and branded marketing collateral. Manage external and internal publications to ensure consistency of message and maximise efficiency
• Coordinate the origination and  publication of the Alliance's printed material (such as brochures, match programmes, County Handbook and newsletters)
• Manage, maintain and develop the Alliance's website, ensuring it remains a central resource for the dissemination of information to all stakeholders
• To develop and deliver a social media strategy to help increase followers and engagement rates across all County FA social channels (including Facebook, Twitter, Instagram and YouTube)
• Build and manage relationships with key partners to gain support for key communication projects, e.g. universities and PR/media companies
• To manage and build relationships with the local media to obtain positive coverage of the AFA.  Work with the media to build a positive brand perception and publicity for the game across the county
• Utilise insight to make informed business decisions. Work with the Senior Management Team to identify and provide insight of the business
• Support any other areas of the Alliance as required by the Board / Senior Management Team

Commercial

• To lead, build and manage relationships with commercial, sponsor and charitable partners – including developing a Commercial Strategy – as well as partnerships with key agencies and stakeholders to support the overall County FA business objectives to benefit the business and members
• Conduct research into companies that the Commercial Strategy might suggest could be suitable partners / sponsors
• Present to potential partners / sponsors, with a view to concluding discussions / negotiations successfully (sponsorship sales)
• Manage the relationship with partners / sponsors on-going to ensure contractual delivery and to strengthen the relationship in order to lead to renewal

For further information and to download the recruitment pack, please follow the link below.

DOWNLOAD: RECRUITMENT PACK