Vacancy: Marketing and Communications Officer


Amateur FA is seeking a Marketing and Communications Officer to lead, manage and develop the commercial, marketing and communications operation across the Amateur FA network and build and maintain appropriate partnerships to support the on-going development of Amateur FA.

Role: Marketing & Communications Officer

Contract Type: Permanent

Hours per week: Full Time (35 Hours Per Week)

Salary: £18,000- £20,000 per annum

Location: Amateur FA Offices with some travel across Greater London

Reports to: Football Development Officer

Key Accountabilities & Responsibilities

Marketing & Communications

• Lead and develop the Alliance’s Communications and Marketing Strategy to support the overall business objectives
• Maximise dissemination of message by exploring the purchase and / or build of a comprehensive database of all football-interested people in amateur football, working with The Football Association where appropriate
• To be responsible for the creation and delivery of an annual marketing and communications calendar
• Ensure all marketing activities are coordinated and in line with The Football Association’s marketing activities at national level
• To be responsible for all marketing communications and branded marketing collateral. Manage external and internal publications to ensure consistency of message and maximise efficiency
• Coordinate the origination and  publication of the Alliance's printed material (such as brochures, match programmes, County Handbook and newsletters)
• Manage, maintain and develop the Alliance's website, ensuring it remains a central resource for the dissemination of information to all stakeholders
• To develop and deliver a social media strategy to help increase followers and engagement rates across all County FA social channels (including Facebook, Twitter, Instagram and YouTube)
• Build and manage relationships with key partners to gain support for key communication projects, e.g. universities and PR/media companies
• To manage and build relationships with the local media to obtain positive coverage of the AFA.  Work with the media to build a positive brand perception and publicity for the game across the county
• Utilise insight to make informed business decisions. Work with the Senior Management Team to identify and provide insight of the business
• Support any other areas of the Alliance as required by the Board / Senior Management Team


• To lead, build and manage relationships with commercial, sponsor and charitable partners – including developing a Commercial Strategy – as well as partnerships with key agencies and stakeholders to support the overall County FA business objectives to benefit the business and members
• Conduct research into companies that the Commercial Strategy might suggest could be suitable partners / sponsors
• Present to potential partners / sponsors, with a view to concluding discussions / negotiations successfully (sponsorship sales)
• Manage the relationship with partners / sponsors on-going to ensure contractual delivery and to strengthen the relationship in order to lead to renewal

For further information and to download the recruitment pack, please follow the link below.